GUANGZHOU, China – PolyOne today announced the Asia launch of its new Impress™ High Gloss Metallic Effect Colorant at Chinaplas 2017. Available in solid and liquid forms, this colorant can enhance blow-molded PET rigid packaging with an ultra-glossy metallic effect. A wide range of color options enable manufacturers to create almost unlimited combinations of color and gloss for bottles with a brilliant, attention-grabbing appearance.
“The consumer market has never been more competitive, and packaging is often the winning factor,” said Say-Eng Lee, general manager, Color and Additives Asia for PolyOne. “As brand owners compete for shelf space and consumers, Impress can help them differentiate their products to grab consumers’ attention on the shelf.”
Impress metallic effect colorants can be processed on standard injection stretch blow molding machinery, and create no flow lines that would disrupt the brilliant glossy surface.
“These formulations offer our customers an easy-to-implement solution that creates out-of-this-world effects,” added Gary Fielding, global marketing director, Color and Additives at PolyOne. “Customers have the flexibility to choose a solid masterbatch or liquid concentrate version to meet their process and application requirements.”
PolyOne is showcasing packaging made with Impress technology at Science & Innovation Exhibition Area (Hall11.3, Stand R41) from May 16-19 at Chinaplas in Guangzhou.
PolyOne Corporation, with 2016 revenues of $3.3 billion, is a premier provider of specialized polymer materials, services and solutions. The company is dedicated to serving customers in diverse industries around the globe, by creating value through collaboration, innovation and an unwavering commitment to excellence. Guided by its Core Values, Sustainability Promise and No Surprises PledgeSM, PolyOne is committed to its customers, employees, communities and shareholders through ethical, sustainable and fiscally responsible principles. For more information, visit www.polyone.com
Photo Caption: New Impress™ high gloss metallic effect colorants from PolyOne enhance polymer packaging with an attention-grabbing surface appearance.
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Sr. Marketing Communications Manager, Asia
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