Industrial Design

Avient Design

Fresh Thinking

Did you know that nearly 90 percent of all purchase decisions are made subconsciously? That’s just one reason that the way a product is designed, in addition to its color material and finish, plays a crucial role in influencing consumer perception. We know that a successful product launch requires the rigors of ergonomics and more that informed industrial design can bring. 

When we collaborate with you on your product’s design, we strive to represent the best of your brand, including aesthetics, performance, and quality. With more than 100 years of cumulative industrial design and engineering experience, Avient Design’s powerful expertise drives the innovation that will help you to bring your product to life quickly and successfully.

Our process enables us to make educated decisions. We review comparative studies about users, products, and markets together with relevant trends and insights. We’re able to select and propose materials from the latest in polymer science, thanks to our role within Avient, which also connects you with production support. 

Our specialized industrial designers and project engineers have developed a tool that allows you to set the critical factors for your project, helping us to make those intelligent decisions. With this unique approach, you’ll benefit from product designs that are as cost-effective as they are impactful. This full-service industrial design approach helps you to bring amazing new products to market faster than you thought possible. 

With an expertise in materials, we believe that our award-winning industrial design team provides unparalleled support that will simplify and streamline your product development experience. Contact us to learn more about how we can help realize your vision.

Connect with an Industrial Designer

Our Comprehensive Service

  • Research Methodologies
  • Brainstorming / Problem Solving
  • Concept Sketching
  • Ergonomic Development
  • 3D CAD Modeling
  • Photo Rendering & 3D Prototyping
  • Color, Material, & Finish Selection
  • Design for Manufacturing



Safety Data Sheets

Important information about the health, safety and environmental impacts of Avient products.


Technical Data Sheets

Browse our library of product data sheets containing technical descriptions and details.


Technical Literature

Technical information, design guides, processing information and more.


Marketing + Technical Info

Browse and download our literature to learn more about Avient solutions and services.

Auto-injector Application Study Application Overview Material technologies and services for next generation designs View
Avient Design Capabilities Overview - Brochure Product/Service Overview Learn about our comprehensive design & engineering services that support and accelerate product development View
Demystifying CMF - Brochure Product/Service Overview Five ways to bring clarity to color, material and finish selection View
Environmental Stress Cracking Resistance (ESCR) Design Guide Processing & Design Guides Find out how part design can reduce stress in molded plastic parts and improve ESCR in your products View
Ergonomic Design Guide Processing & Design Guides Take a closer look at ergonomic grip design considerations for improving interactions with handheld devices View
Fishing Tool Grip Case Study (Snapshot) Avient Design services and a custom Versaflex™ wet grip TPE combine to deliver an optimized and aesthetically differentiated fishing tool for outdoor gear OEM View
Services Capabilities Overview Product/Service Overview Discover the comprehensive technical services available through Specialty Engineered Materials at Avient to assist customers View
SMART DESIGN™ The Design - Materials Connection - eBook eBook Why design and materials should be inextricably linked for successful products View
Webinar: Accelerate your speed to market Webinar Industrial design in combination with functional materials improves products and increases speed to market View