CLEVELAND – Based on the content created for its redesigned website, PolyOne has secured a spot on the Kapost B2B Top 50, a list of the best content marketing brands. Kapost is a leading content marketing platform provider based in Boulder, CO. Its annual ranking process includes evaluating the content of hundreds of brands, and selecting the top 50 based on innovation, engagement, frequency, and design.
Kapost based its recognition of PolyOne on the “exceptional, customer-centric experience on PolyOne.com, which includes inspirational, educational content...that users can leverage to learn about their applications, industries and new ways to solve their materials-related challenges.”
“Clearly, PolyOne.com is our new front door,” said Cathy K. Dodd, vice president, Marketing at PolyOne. “With our website redesign, idea center articles, white papers, webinars, and all of our customer-centric content, we’re focused on inspiring innovation and providing customers with easy access to the tools they need to meet challenges and forge ahead in their markets. We researched extensively to make sure our content conveyed the kinds of information customers are seeking, and we are honored to be recognized by Kapost for these efforts.”
Visit PolyOne’s Idea Center and Resource Center at www.polyone.com for content examples. For additional information on PolyOne and other companies named to the ‘Kapost 50,’ visit kapost.com/kapost-50-b2b-marketing.
PolyOne Corporation, with 2015 revenues of $3.4 billion, is a premier provider of specialized polymer materials, services and solutions. The company is dedicated to serving customers in diverse industries around the globe, by creating value through collaboration, innovation and an unwavering commitment to excellence. Guided by its Core Values, Sustainability Promise and No Surprises PledgeSM, PolyOne is committed to its customers, employees, communities and shareholders through ethical, sustainable and fiscally responsible principles. For more information, visit www.polyone.com.
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Caption: PolyOne’s redesigned website focuses on content that inspires and educates customers, and was recognized by Kapost for providing an exceptional customer experience.
Marketing Communications Manager, North America