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Percept™ Brand Protection Technologies

Product/brand counterfeiting is a serious and growing global problem that has negative impact on consumers, businesses, and entire economies with estimated costs of hundreds of billions of dollars/year. In addition, it costs hundreds of thousands of jobs, exposes consumers and workers to health and safety risks, has proven links to organized crime, and causes massive reduction in tax revenue.

One effective strategy for combatting counterfeiting is the use of integrated polymer-based solutions.  This approach is ideal for applications where durability is a concern and there is a need to verify the authenticity of the item after the initial sales, for instance in a warranty claim or litigation following product use. These overt and covert technologies embed unique identification into the polymer the product is made from. So it is indelibly linked to the item and cannot be removed or altered without mechanically altering the item itself, which is an advantage.

Highlights

Percept™ is a new portfolio of technology that enables product or brand owners to positively identify their products versus counterfeit products in the marketplace. Select from overt or covert solutions, available for a wide range of polymers.

  • Increase revenue: Protect against lost sales and market share due to counterfeit or gray-market products.
  • Reduce costs: Eliminate warranty, product support and liability costs associated with your products.
  • Protect brand equity: Protect against consumer complaints or legal actions wrongly accusing your products.
  • Protect consumer welfare: Minimize potential harm to consumers, reduce recall expenses and protect brand integrity.
  • Secure supply chain integrity: Safely expand into new regions and countries.

PolyOne Percept™ solutions include assistance with technology choice, dosage, process, product, and specification development. These services help to reduce time to market and maintain quality levels for products that require positive product identification.

Contact us to discuss the value Percept authentication technologies can bring to your organization.


RESOURCES
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Name Category Description  
Article: Counterfeiting, Are your devices at risk?
Article
From stethoscopes to syringes, the influx of imitation medical devices threatens to erode not only revenues, but also brand equity. Find out how to take action against these risks with authentication technologies. 
Color and Additives Solutions Overview
BU Overview
Customized color and additive solutions
Percept Product Bulletin
Product Bulletin
Authentication technologies description, value and applications
White Paper: Anti-Counterfeiting - What Brand Owners Need to Know
White Paper
Counterfeiting is a serious and fast growing problem in business, but in this white paper, PolyOne outlines the detriments of counterfeiting, and what you can do to combat this phenomenon
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